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LETTERS TO VICTOR ARIYIBI-OKE

    I have received couples of emails from people seeking my advice on advertising their product in Nigeria; I have decided to publish a few for you to read from.I hope you enjoy this.     Dear Victor, I came cross one of your masterpiece on the newspaper circulations in Nigeria with superb statistics on sales figures and their attendant re...


Various ways to promote your business at no cost in Nigeria. (Lagos, Abuja, Porthacourt)

Do you want to start a business of your own and get more customers for your business, and you don’t know how to go about it? Funds may be difficult, but the more conventional means of advertising might not be in your budget right now. This is usually the case for most small business in Nigeria today. I have spoken to hundreds of people who want to know cheap but effective...


ADVAN’s Newspaper Circulation Report: Why the Figures Remain Controversial

Here is an article I read a while ago and I thought more people should read this and form thier own opinion. Happy reading...   "Expectedly, the fireworks have continued as newspapers desperately defend their investments, insisting that their sales figures couldn’t be as bad as the Advertisers Association of Nigeria (ADVAN) have made it look, after ...


USING BULK SMS TO ADVERTISE YOUR PRODUCT IN NIGERIA

  Nigeria has a population of over 140 million people. As telecommunications advance in Nigeria today, over 50 million Nigeria now has access to a mobile phone. In Nigeria today, both primary and secondary school students also have access to mobile phones as well. Due to the bloom in the telecommunication industry, it has form a major form of revenue for Nigerians. This als...


BRT BUSES IN LAGOS NOW HAS LED SCREEN TV FOR ADVERTISEMENT

Riding BRT Buses in Lagos will NEVER be the same experience in Lagos as LED televisions are now positioned in the buses. I wrote earlier on my blog on a part of the effort of the Lagos State Government to improve lives of the dwellers, the government has introduces a new system of transportation by luxurious buses popularly known as the BRT bus system. The government introduced over fi...


MOBILE LED SCREEN NOW AVAILABLE ALL OVER NIGERIA

Just when you thought you've seen it all, then a new one is introduced. This is election period in Nigeria and candidates are looking for innovative ways to outdo one another. They have almost exhausted all forms of advertising known to them such as, Outdoor billboards, LED screen, BRT Bus branding, Radio, TV, Newspapers, Posters, Fliers, Road show campaign and so man...


Cost-Effective Advertising for Small Businesses in Nigeria

I meet growing entrepreneurs’ everyday asking me on cheap ways to advertise their products and services. Not everyone can afford a full page in Guardian or Punch Newspaper. To advertise on a quarter page (which is the size of an A5 flier) in most dailies, you will still need about N100,000 naira (USD 667) at least, even if it’s a black and white Ad. That is the entire budge...


MY INTERVIEW WITH NATIONAL MIRROR NEWSPAPER

‘Brand promises must be kept’ –Victor Ariyibi-Oke   The need to measure brands according to promise has become significant in recent times owing to issues of brand delivery, in this interview with ELLA OLAMIJU, the Operating Executive of Poise Media, Mr. Victor Ariyibi examines some of the issues.   Question 1: There is a growing concern that some Brands don't measu...


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