Blog

WHY EVERY COMPANY IN NIGERIA SHOULD HAVE A WEBSITE

In today's time of internet popularity and globalization, a website is a dynamic tool in the market for you to both acquire and service your clients. It enables you to make information easily available about your brand as well as update the media and other stakeholders about upcoming events, new products and services offered by your organization. In Nigeria today, competition has never been...


ONLINE ADVERTISING IN NIGERIA

  Online or Internet advertising, as the name implies, is all about advertising products and services over the Internet. More and more people are opting for online advertising in Nigeria because of the many advantages of this type of marketing over traditional advertising methods such as classified ads in newspapers, radio, TV, direct mail marketing, telephone marketing and the use of ...


Tips for marketing a new product with great competitions in Nigeria

In Nigeria, marketing new products which has existing competitors has been of great worry to the producers. This is because the other existing product has giving their costumers good reasons to stick to them by satisfying their expectations at an affordable rate. Business owners know that they must have a business competitor analysis and a strategic plan to engage competition. Question here is...


TIPS FOR WINNING BACK UNHAPPY CUSTOMERS IN NIGERIAN BUSINESSES

                    Some business problems are harder to fix than others. But very few problems can be as frustrating and difficult to address as an unhappy customer. Because here in Nigeria, and just like everywhere else in the world, one unhappy and dissatisfied custome...


Tips to Prepare for Seasonal Marketing & Advertising in Nigeria

As Easter is around the corner, I thought I should give a few tips on how to prepare for seasonal marketing and make the most of it. When you think of seasonal marketing the first ideas that probably pop into your mind are typical holidays like Valentine, Easter, Eid-el-Fitri, Sallah, Christmas and the other holidays on the calendar, but seasonal marketing is more than that. True, seasons for your...


EXTERNAL BUS BRANDING IN NIGERIA: BRT AND LAGBUS (Part 2)

The importance and effectiveness of BRT Bus Branding and Advertising cannot be undermined in Nigeria, especially Lagos Metropolis, and that is why I am revisiting this topic to talk about it again. You ask: what is unique about the BRT Bus Branding that merits it for a review? I answer: its uniqueness lies in the fact that it goes out to meet its customers as against its Unipole, Walldrapes, L...


TIPS FOR GREAT CUSTOMER SERVICE IN NIGERIAN BUSINESSES

Customer service is critical to all businesses, but more importantly to small businesses, especially here in Nigeria where courtesy and good manners are imbibed as a culture. Good customer service can be the difference between being able to compete with other businesses in the Nigerian market and survive, and failing. So I'm continually amazed at how many small business owners take a "wing and...


TIPS ON HOW TO RUN LOW BUDGET ADVERTS IN NIGERIA

  One mistake that small business owners in Nigeria usually make is saying “whatever is left over, we’ll use for advertising”, assuming they have such plans to advertise at all. Advertising is an investment, not an expense. Although it may seem like an expense when you have to count up the Naira notes to pay, but, trust me, it is not and will be exceedingly useful to your busines...


  • ©Poise Media Nigeria. All Rights Reserved.

Top