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Relevant of Advertising in Your Business in Nigeria (Lagos, Abuja, Portharcourt)

Be it a small company or a very big one, when it brings out a certain product, there is a need for promoting it. Promotion and advertisement are directly linked to marketing because the promotional campaigns tend to have a huge effect on the reception of the product. Good marketing is something that helps your business grow bigger. With every product you launch, you have to generate ...


Fresh Tips on Advertising in Nigeria For 2011

I know that right now people are looking for fresh advertising tips in this New Year. Some people didn’t get their advertising campaign right last year, however this year is another year to try again, and that is why I’m writing on fresh advertising tips for the New Year. Nigerian companies are just settling down and there is not much activities going on yet, but pe...


Merry Christmas and Happy New year

This is to wish everyone a Merry Christmas and a prosperous New Year. To everyone that has followed my posts and to all our Clients at PoiseMedia Communications. We couldn't have gone through this year without you.   Special Thanks to all our Clients that has made this year a dream come true, those that trust us enough to get their job done in timely fashion. To all those that trust...


Recommended Outdoor Advertisement in Nigeria (Lagos, Abuja)

Lagos State has a population of almost 20million people. Lagos is a place where people spend more time in traffic than in their homes or offices. As the population of Lagos State increases, more traffic is caused. Due to this overwhelming situation of traffic in Lagos city, the government has provided over a thousand comfortable, air-conditioned Buses (AKA BRT Buses) with special lanes f...


TV Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 3

Lots of people have been mailing to ask for TV stations ratings in Nigeria. I have taken time to list the top 10 TV stations for the various regions in Nigeria. Like I mentioned in my earlier post, this report is the outcome of a research company here in Nigeria, it does not mean it is the final authority. Several factors should be considered before deciding to use a particular T...


Advertising on Radio in Lagos (Nigeria)

Radio Stations Recommended by Victor (Personal Recommendation) I got a call from Dan Foster and Charles B, popular radio presenters on Inspiration fm radio, asking like several other people that have mailed and called me to ask for the source of our statistics on the Top 10 media to advertise in Nigeria. I explained before in my earlier post that the statistics given ...


Radio Stations Rating in Nigeria (Lagos, Abuja, Portharcourt). Part 2

Last week I listed the top ten most read Newspapers in Nigeria. I got lots of responses from that post, people asking what the source of our statistics is. I responded by saying ‘they are responses we got from interviewing people at various regions in Nigeria and this research was carried out by a top research firm in Nigeria. Part of the job description of this r...


Newspaper Ratings in Nigeria (Lagos, Abuja, Portharcourt). Part 1

Lots of people have mailed and called me, asking for media rating or statistics in Nigeria. I know lots of people are confused as to which newspaper to advertise in and get the best response in Nigeria, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should conside...


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