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HOW TO KNOW YOUR BUSINESS ADVERTISING IS EFFECTIVE IN NIGERIA (Lagos, Abuja, Portharcourt)

Lots of small and medium scale businesses don’t believe in Advertising. One can never over emphasize the role of advertising in any business. I always tell business owners that having a business and not advertising it is like hiding your business from people, YES, it’s that bad.   And then I have seen some other business owners advertise and not monitor their advertisi...


MOBILE TRUCK ADVERTISING NOW OPERATING IN LAGOS (Nigeria)

The caption on this ad truck reads ‘Your customers don’t stand still, why should your advertising'. Do you agree with this statement?People are looking for new methods of advertising in Nigeria today, which is why some people are also committed to inventing new methods of advertisement. The mobile ad truck is a dynamic way of introducing your product to a targeted audience in Lagos, beca...


Taxi Advertising in Lagos, Abuja (Nigeria)

Taxi advertising is becoming the talk of the town in the advertising world in Lagos today. Taxi companies are springing up everywhere using brand new, fully air-conditioned, modern car as a form of transportation in Lagos today. Taxi companies springing up in Lagos are RED Cab, Metro Taxi, Lagos cab, Yellow Taxi (etc), and they all uses brand new cars such as 2009/2010 Toyota Camry, 2009/2010 ...


LED Outdoor Billboard Advertising in Nigeria (Lagos, Abuja, Abia, Portharcourt)

As a part of Governor Babatunde Raji Fashola (SAN) contribution in making Lagos a mega City, lots of the old fashion ordinary billboards are being removed, and being replaced with a more modern technology in outdoor advertising. The old fashion 40 sheet is already faced out and being replace with much neater backlit 48 sheets, ultra display and LED LED screen billboard. Outdoor advertising in...


LED Screen Now on Lagos Taxis!

  Futuristic, sleek, and aerodynamic, those are the word I will use to describe this development of LED screen on Nigerian Taxi’s. Nigeria is fast becoming a changed nation as new technological development is being introduced into the advertising world. When we saw the LED display on outdoor billboards in Lagos and Abuja, we thought we’ve seen it all, now we have LED display Outdoo...


How to Beat Your Competitors in Your Advertising Campaign in Nigeria (Lagos, Abuja)

When you start thinking about competitive analysis, ask yourself this question: What do your customers see when they compare you to your competition?  After all, your customers' perspective is the only one that counts. Knowing and understanding what the customer sees is the most important competitive analysis you can do.   The Customers' Perspective: Compe...


40 Sure Ways to Succeed in Advertising in Lagos (Nigeria) Part 1

Make Sure You Write a Marketing or Business Advertising Plan: Please think about this. Marketing is probably your company’s only source of income. In turn, your marketing plan is probably one of the most important document you have.   Don’t make advertising Promise You Cannot Keep:  Your customer’s opinion is the only one that ultimately counts. Your promis...


Effective Ways of Using Advertising Media in Lagos (Nigeria)

How to Pick the Best Media   When you are in Nigeria, there is always a tendency to be confused as to what advertising media to use for your advertising campaign, because of the cost involved in the various medium. So the question everyone always asks is ‘’what is the best and cost effective advertising media to use to promote my business?’...


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