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4 Ways You Can Boost Sales in Your Business in (Lagos) Nigeria

The complaint of most business owners in Nigeria is that “Business is not moving well as before”. This is a major concern to so many small scale businesses and corporate organizations. These four proven ways will help you focus on some things you have probably ignored in your business. Whether you operate a service business, retail shop, wholesale service or online business, this article c...


PRODUCT LAUNCH STRATEGY IN (LAGOS) NIGERIA

Planning a product launch in Nigeria can be one of the best ways of informing consumers about your new product or services. Lots of people don’t know the benefits of a brand launch, but I will just list a few… - A good product launch helps you to set a tone for the media to follow. - A good product launch, put faces behind the brand so that people can trust it. - Good product laun...


Producing TV Commercials in (Lagos) Nigeria

Television advertising has become much more affordable over recent years but if it doesn’t work it can still be a very expensive exercise. The success of your television advertising campaign depends on the level of targeting and the quality of the commercial. The following tips helps to avoid the potential pitfalls and create a television commercial that gets results. Decide on a Budge...


Newspaper Advertising in (Lagos) Nigeria

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media, and they continue to be one of the largest, as measured by volume of advertising dollars. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper. There are over 20 paid-circulation daily newspapers...


Radio Advertising in (Lagos) Nigeria

120 million Nigerians own more than 200 million radios in Nigeria and, contrary to the predictions of doom, radio still fills a strategic advertising role for businesses both large and small. It is a relatively inexpensive way of reaching people, and it has often been called the “theater of the mind” because voices or sounds can be inexpensively used to create specific moods or images. Ni...


Television Commercial in (Lagos) Nigeria

Watching TV is the most common leisure activity in Nigeria today. It is the medium where the consumer spends the most "attentive" time. A number of surveys report average daily television viewing time as high as five to six hours. No wonder it has grown into a giant advertising medium. While the newspaper may cover the city’s general metropolitan area, TV offers the greatest possibility f...


Factors to Consider when Planning an Effective TV Commercial in (Lagos) Nigeria

Put People in Your Commercial People relate to other people. Putting people into your commercial can help draw your target audience in as opposed to a 30 second shot of your building's interior, exterior and the parking lot. You don't want your commercial to look hokey so you do want to be careful about having people waving at the camera or standing there smiling. Have them doing somethi...


RE- Branding Nigeria (Don’t you think we have taken enough of this SH**T)

A group of Big Bros came together claiming they are re-branding Nigeria, but my question is what do these people really know about branding? Who made them an authority on this matter? How many brand consultants are in the committee? I feel they even miss it from the beginning, so there is no future in their re-branding process. The true definition of branding does not even include all the thin...


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