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Magazine advertising (Lagos) Nigeria

Today, I will be writing on Magazine Advertising. Although this form of advertisement is not too common in Nigeria, because of the reading habit of Nigerians, when it concerns magazine; yet there are some magazine that has come to stay in Nigeria and companies do advertise in them. The advantage magazine has over the newspaper is that, most magazines are weekly, bi-weekly on monthly, so they t...


Newspaper advertising (Lagos) Nigeria

Yesterday we spoke about the ‘Yellow Pages’, today I will write on the ‘Newspaper Advertisement’. In Nigeria today, the Newspaper is one of the most reliable ways of advertising your product and services. The average reading mode for Nigeria’s paper is in ration ten to one newspaper. Nigerian looking for job never misses the Tuesday and Thursday Guardian’s newspaper, and most bus...


Ways you can use to promote your ‘Business Beyond Word of Mouth’

For those who are followers of my blog. I want to apologize for the inconsistent in my articles. It is due to some project that takes me out of town from time to time. I promise to be more consistent in my message to you on several ways you can promote your business especially in Nigeria. I will be writing on 17 (seventeen) ways you can promote your business beyond Word f Mouth. Word of mouth...


HOW TO GET CONSUMERS TO PAY ATTENTION TO YOUR ADS

ADVERTISE SOMETHING THAT GETS THEIR ATTENTION! Again researchers are showing us anew what common sense has said all along. People pay attention to stuff if they already have an interest. A new study by researchers from the Netherlands and the University of Michigan used eye tracking and timing equipment to measure what really got subjects attention. The answer: their attention went to wh...


Best Thing happening to Advertising in Nigeria (Hot Ads Africa)

ARE YOU LOOKING FOR AN AGENCY TO WORK FOR YOU OR YOUR AGENCY NEEDS NEW BUSINESS CONTACT HOTADSAFRICA Hot ADS AFRICA – is the first on-line database of African commercial repository serving the commercial TV advertising production in the African community. Hot Ads Africa.com is an information provider focused on the African advertising industry. We have partnered with leading advert...


MTN Nigeria launches ‘Go’ campaign

MTN Nigeria Communications Limited has launched its new campaign pay-off known as 'Go' in a ceremony attended by the crème de la crème of the society including Onari Duke, the wife of the immediate past governor of Cross River, Donald Duke. Duke told the gathering that MTN has over the years developed its campaigns, adding that in the new pay-off, people are encouraged to "'Go' for whatev...


Advertising on Nigeria Television

THE ADVERTISING BUSINESS IN NIGERIA  Nigeria forms the third largest advertising company in the whole of Africa, South Africa being the first, followed by Egypt and Nigeria. The total advertising campaign expenditures spent in Nigeria each year is approximately Twenty one billion naira (N21,000,000,000 according to the report of Bovee A...


APCON REMOVED ILLEGAL BILLBOARDS IN NIGERIA

- You should be careful whom you give your billboard jobs to. Recently APCON (Advertising Practitioner Council of Nigeria) removed lots of billboards displayed in Lagos, because most of the people displaying billboards in Nigeria, are not registered APCON members and most of the jobs displayed are either not paid for before mounting or not approved by NAFDAC (in case they are consumables). - ...


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