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BILLBOARD PRICES RISES IN NIGERIA

The Outdoor Advertising Association of Nigeria (OOAN) released a new rental rate for outdoor advertising which took effect from the 1st of April 2007. The rates have been reviewed every month, and the rise is between 20% to almost 50%in some states like Abuja. Several reasons were stated for the increase, this includes: • high cost of materials arising from high exchange rate, • multiple tax...


Why should you use Billboards?

Billboard business is all about location, because a billboard with a good location (on an Interstate or major highway) can have more viewers than the super eagles. Another great benefit of outdoor advertising is that it does not interrupt consumers in any way. There's no obnoxious sound, smell or other type of negative attention grabber. Billboards get noticed because of their message...


CREATING AND MANAGING YOUR BRAND IN NIGERIA (LAGOS)

This starts with understanding what 'brand' really means and it all begins with the leaders of the company who define their brands and control its management. It also reaches all the way down the company and especially to the people who interface with customers or who create the products which customers use. Brand management performed to its full extent means starting and ending the management ...


TYPES OF BILLBOARDS IN NIGERIA

click here to enlarge image QUESTIONS YOU SHOULD ASK BEFORE APPROVING A BILLBOARD LOCATION IN NIGERIA - How is the traffic in the location?Do you have a lot of people seeing your billboard or just few? If your billboard is in a secluded area and there are very few people passing the location, then your billboard might attract less audience. - Do you have the right set of people seeing...


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