Riding BRT Buses in Lagos will NEVER be the same experience in Lagos as LED televisions are now positioned in the buses. I wrote earlier on my blog on a part of the effort of the Lagos State Government to improve lives of the dwellers, the government has introduces a new system of transportation by luxurious buses popularly known as the BRT bus system. The government introduced over five hundred buses (500) all over Lagos in blue and red colours and they are both ran by two private companies. I mentioned how advert placed on the buses is changing the outdoor advertising world in Lagos state and generating more funds for the transport companies apart from the regular funds generated by transporting Lagosians. For more on advertising on BRT bus in Lagos State, please read http://victorariyibi.blogspot.com/2010/04/bus-branding-and-advertising-in-lagos.html/.
As a part of the effort from the bus company to improve lives further, LED Screen TV are now being introduced inside these buses, running the most popular music channel (Sound City) in Nigeria on these bus network. These screens engage people in the bus never like before, however in the middle of these music entertainment, an advert would ‘buzz in’ unannounced. This is amazing for the advertisers because at least thirty thousand (30,000) people are sure to see the Ad each day.
This new amazing innovative advertising platform gives advertisers a broader reach within the Lagos metropolis area, and this low cost advertising medium gets advertisers closer to the target audience within minutes of entering these buses. Lagos has a population of over fifteen million people (15,000,000), over thirty thousand (30,000) people use these BRT buses every day.
Benefits of Using the BRT Bus TV Network
If you are ever considering placing advert in these BRT buses using the LED screen TV, please contact us to help you achieve this. Good luck in your advertising campaign.
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