• Home
  • Uncategorized

Category : Uncategorized

8 Reasons Why the Re-Branding Nigeria Project Failed!

The re-branding Nigeria project was engineered by Professor Dora Akunyili, the current minister of information of the Feral Republic of Nigeria. Her idea was a fantastic concept, and she certainly deserves applause for thinking in that direction.

 

However, as much as her motives for the project might be just, the project was certainly a failure as far as the text book definition of internal re-branding is concerned. As much as I will not want to condemn the entire exercise, may be because of the billions of Naira of tax payers’ hard earned money spent, it is just so sad to see that things did not just work out. Thinking about the whole charade, it is my pleasure to highlight what I saw as the loop hole in the entire process and possible solutions to them. I believe this will help us bring things back into perspective and give us the possibility of a way forward. Without much ado about nothing, I present to you from my opinion ‘8 reasons I feel made the entire operation a failure’.

 

Wrong sense of what branding is all about: It is so sad because I feel the very people called to re-brand Nigeria do not have the slightest idea of what branding is all about; at least it seems so. There are so many steps taken in the wrong direction to prove they don’t have the slightest idea of what branding is all about. I will define branding, by first highlighting what branding is not.

 

A brand is not a Logo: (A new logo was created)

A brand is not a Name:

A brand is not a slogan: (Good people, great Nation)

A brand is not a product:

A brand is not an Identity:

A brand is not your advertising campaign: (TV and radio jingle)

 

What is a brand? A brand is people’s perception about who you are. (Layman definition) A brand is simply defined as what other people think about you. A brand is not what you say you are, it is what people say you are. So, you don’t define and call yourself a brand, people decide. You can consciously influence people’s decision by trying to create a unique brand perception in people’s mind, but at the long run, people still decide if you are successful or not.

 

So, I believe the re-branding Nigeria process was not a success, because people don’t think it was, (if you seriously doubt what I am saying, please type the word ‘Re-Branding Nigeria in www.google.com/ search engine, and find out for yourself). Sad, but true, because trying to create a new brand identity like logo, slogans, music, TV commercial etc doesn’t really re-brand Nigeria, it like doing a facelift for a very sick person. The process should have been a lot deeper than that.

 

Lack of proper Corporate Social Strategies: Every country, company, organization, family, individual need to work with a corporate social or business strategy. As much as this may sound ridiculous, the secret to most developed nations of the world is the use of corporate social and business strategies to tackle social and economic problems battling with their system. They tackle a nation as though it were a corporate organization, because almost the same principle governs both systems. You will be so surprise how far the use of vision, mission and corporate cultural philosophies can go a long way to help a nation’s economic structure if enforced and imbibed by the leadership and citizens of any nation. Corporate social and business strategies involves, having a proper action plan that will be effective to developing every sphere of the nation’s economy. What most people fail to realize is that, once a nation’s economy improves, then the brand image of such a nation will automatically change. What true re-branding can be more effective than this?

 

Wrong chain of Brand Structure: The right chain of brand structure states that ‘you brand from upward-down and inside-out’. I think our leaders have it on the reverse; they try to brand from downward-up, and outside-in.

 

Until the Lagos state governor ‘Babatunde Fashola (SAN)’ stopped planting flowers, and started making policies that affect the lives of the citizens of Lagos state, Lagos states was not perceived as a changed mega city. It will take more than planting flowers to effect those changes; if any reformation is not affecting the lives of the people you lead positively, there will be no transformation. He changed his strategies from planting flowers to making roads, health care reform, transportation, jobs etc. That is when any re-branding concept can work in the nation. If you don’t train or cause change in the life of the people you govern, they will in turn destroy every facelift you are putting in place. So, you have to brand inside out.

 

You also have to brand from upward-down. That means, you have to start enforcing and obeying policies from the helm of leadership. Any rebranding process that excludes the leadership of any organization, cannot work! You don’t try to enforce from the grass root. Most of our law makers are law breakers, and a true re-branding process cannot work under such conditions. You start the process from Aso-Rock and let it spread to every household in various parts of Nigeria. That is the way it works and not the other way round.

 

Wrong motives and divided purpose: This is a tricky one, because I cannot really judge Dora’s motives for wanting to rebrand Nigeria, but what about the people she is working with. Most of them are out for their pocket and not for the success of the program. For there to be a true re-branding process, people should be ready to make sacrifices. We all need to make sacrifices and work selflessly. I know there are some people that will do everything to sabotage such wonderful effort, but what is the motive of the people involved. This will bring us to the next point.

 

It takes a village to raise a child: It takes a community to rebrand. It is not something Mrs. Dora’s can do alone; it takes the support and cooperation from every Nigerian. We all need to work together to make Nigeria a great Nation, starting from those in the helm of affairs, our President, the Vice-President, our Senators, Ministers, Governors, Local council chairmen, leaders of corporations, family heads, organizational heads, group heads, School heads etc. if leaders can be an example to their followers, I don’t see the reason why things will not change. Our leaders were a never a part of this process. It takes collaborative efforts to build a house, the same goes for building a nation.

 

Starved and deprived Citizens: I don’t see the re-branding working when the system is down. Until we start making policies that transform the lives of the citizens, things will not change. Can you imagine us as a nation spending billions on carnival, when people are hungry? Holding carnivals to give a false perception to Nigerians in Diaspora is not a true rebranding process. A good re-branding process will always factor in, how to make policies that will transform the lives of the people. If the people still lack basic life amenities like housing, good road, electricity, food, jobs etc; all re-branding efforts will be wasted. The perception of Nigerians in Diaspora will always be negative as far as all the harsh condition in the country remains the same. When the country is fast developing, you turn your citizens into patriotic brand ambassadors that will go all around the world telling other people about their country. But when you don’t take care of your citizens, you also create 140 million negative brand ambassadors that will also go telling the entire world, I don’t know what kind of effect any TV or radio jingles can do to correct such an image. So, I will advise that we stop spending those billions of money making TV and Radio jingles; we should start using the money to implement policies that will in turn transform the lives of the people; that is a true internal branding process.

 

Non Availability of professional brand consultants: A project such as re-branding Nigeria, I believe should involve at least a professional consultant in the field of branding and not just advertising and communications. You can’t just put together some people that have an idea of media and advertising and expect to have a positive output. If we are to do things again, I will suggest we get it right. Why do you think a bank such like GTBank in Nigeria will go all the way to UK to have institutions dedicate entire case studies in studying and researching on ways of improving on GTBank services? The airport management in UK outsourced some of their research to Harvard business school the United States, because they will do anything to have professionalism in their system. I am not saying we should go to the UK or USA, but I believe there are professionals we could have consulted for research and strategies when wanting to re-brand Nigeria.

 

Re-branding at every level not factored in: You cannot re-brand a part of the Nation and call it re-branding Nigeria. I expect if we truly wanted to re-brand Nigeria, we should run internal brand training essence at every Institutions, Universities, elementary Schools, government offices, military etc. Leadership and internal branding training for our senators, house of representatives, local governments chairmen, councilors etc. We needed to have trained everyone on what the process was all about. There is an adage that says “you can’t send an untrained military to battle field”.

 

These are some of the problems I feel didn’t make the Re-branding Nigeria project work out. Please do not hesitate to revert back to me, with your comments and further suggestions. Enjoy.

 


13. April 2010 by Victor Ariyibi-Oke
Categories: Uncategorized | 1 comment

Bus Branding and Advertising in Lagos (Nigeria)

Lagos is one of the busiest and biggest metropolis city in the world and a very good place to advertise your business. That is why it is becoming more and more competitive advertising in Lagos, Nigeria. Billboard rates are becoming more and more expensive and very few billboards to advertise on. That is why, I am writing an article on Bus Branding and Advertising in Lagos State. With the administration of Governor Babatunde Fashola (SAN), more than 300 metro-buses have been provided for Lagos residents, with a special BRT lane provided for the air-conditioned luxurious buses. These buses are cheaper and faster than taking your private car out of home, so Lagosian will rather take BRT buses than take their cars some times. The BRT bus advert is one of the most effective places to place your outdoor advertisement in Lagos Nigeria. I am not saying the medium is cheap, but it is certainly very effective. With 15million Lagosian on the road everyday of the week, there is no way to miss these BRT buses, even if you are driving your own vehicle.

 

Advertising on buses is a great way to get your message out to the market in Lagos, Nigeria. Advertising on buses or on taxis is one way to get your message out to a broad audience repeatedly and on a consistent basis.

 

Unlike other kinds of advertising, like TV or Press, people cannot just switch the channel, flip the page or throw it out. The ad is simply in front of them as a part of the environment!

 

From this standpoint, advertising has the advantage of being able to successfully hit a large number of people without being too costly. When used in conjunction with other media outlets, advertising on buses is an effective way to strengthen your marketing campaign.

 

Here are some ways to increase the success of your marketing campaign by advertising on buses, and a few pointers to avoid the pitfalls as well.

 

Be brief. You must remember that most of the time either the bus or the audience will be in motion. That means that you only have a couple of seconds to make your point. Keep your slogan as short as possible.

 

 

Be bold. The shortage of words in a bus advertisement means that your pictures or logo really need to be memorable. Keep it simple, but don’t be afraid to use bold and bright colors.

 

 

Be sensible. Because your ad will be seen by people of all ages and all walks of life, you need to makes sure that the ad is rated “G” – appropriate for all audiences! If your ad offends anyone, you will find that being the “talk of the town” is not always good news for your business!

 

 

Be smart. Before you sign that contract, determine who your target audience truly is. It is possible that certain bus routes are better suited to your campaign than others because of the types of neighborhoods that they drive through. If your product is for the high profile people, you might want to target buses going to Lagos Island, Ikeja etc.

 

While advertising on buses must be short and to the point, its success is based on repetition. When people see the same ad day after day on more than one bus and in more than one media venue, eventually the message will stick with them!

 

If you are interested in running Bus campaign in Lagos, Nigeria, please don’t forget to give us a call today.

 


07. April 2010 by Victor Ariyibi-Oke
Categories: Uncategorized | Leave a comment

Billboards In Lagos (Nigeria)

It has been a very interesting 3 years for Outdoor Companies in Lagos State metropolis as LASAA (Lagos State Signage & Advertisement Agency ) has changed the face of Billboards in Lagos State. LASAA an agency that was constituted by Lagos State government to monitor the state of Outdoor and signage’s in Lagos State has suddenly become a terror to the Outdoor association (OAAN).

 

LASSA mission is to keep Lagos State clean by getting rid of all unwanted and disorganized billboard, Signages and all outdoor Posters in Lagos State metropolis. LASAA’s mission started by destroying about 80% of all billboards and signage’s in Lagos State. Outdoor companies then have to re-register their billboards before mounting billboards on Lagos streets. This tactics worked like magic because within a short space of time, Lagos metropolis became really clean and tidy, but little did outdoor companies know that, they will also pay dearly for this.

 

Prices of Outdoor skyrocketed by almost 800% in Lagos metropolis area because LASSA levy (TAX) was about 500% more than the formal prices. According to LASSA, this will make it possible, that we only have few billboards in Lagos State. Little did companies and advertisers also know that they will also bear the brunt of it all. LASSA has now become a major competitor in the outdoor industry because, now LASAA which is supposed to be a monitoring body, now owns about 40% of outdoor billboards in Lagos State. While prices of billboards has gone up by more than 800% of what the price used to be. Recently, other States in Nigeria like Abuja, Ogun and Portharcourt are adopting this strategy. Lots of outdoor companies have already folded up, while the very few left standing are barely surviving.

 

So, the question is ‘ Is LASAA a friend or a foe’? Please decide.

 


11. March 2010 by Victor Ariyibi-Oke
Categories: Uncategorized | 2 comments

How to Advertise in Lagos (Nigeria) using Flyers

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign in Nigeria is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.

You can either make the flyers yourself or have them made professionally like calling on us at PoiseMedia. There are several points to remember when designing your flyer, just as in writing ads or any other sales copy.

1. You want your flyer to get people’s attention, so don’t just use your boring, standard white paper. Use bright, alive and cheerful colors to bring out the message you are trying to convey; although you have to be very careful though, so that the flier doesn’t riot with colours. I will always suggest you give the design to a professional, even if you intend to print it yourself.

2. The flyer’s purpose is to sell, not to let everyone know your name. The flyer is not a business card. On the flyer, you want to highlight your problem solving product/service.

For example: Are you looking for professional drycleaners? We can get rid of tough stains and dirt’s on your fabric. Give us a call today!

3. Use incentives and/or closing dates to get people to act NOW!

Call NOW and get 10% Off our Regular Price!

4. Adding a few testimonials to the flyer can also be very effective. Highlight comments of past satisfied customers. List your qualifications as well, making sure to set yourself apart from other similar companies.

5. Another good idea is to encourage referrals. Having a statement such as, ” If you are not in need of our product or service, please pass this along to someone who is.” You might be pleasantly surprised at how many customers this one line can bring in!

6. Don’t forget about the back of your flyer. Take advantage of this space as well. List some of your specials, sales, more testimonials, incentives, etc.

7. Do not stop at one try. You MUST follow-up!

8. Test your flyers as well. Use different incentives, headlines, paper colors and see which ones get the best response.

9. Distribute your flyers in targeted areas. If you offer a business opportunity, try distributing them at the unemployment office. If you offer weight loss products, visit the local gyms and exercise studios.

There are several ways you can distribute your flyers, once you have designed them and printed them out.

Post your flyers on Public Bulletin Boards found in grocery stores, community centers, banks, post offices, laundromats, etc.

Hand them out outside of targeted buildings such as stores, unemployment office, restaurants, etc. Never push your flyers on anyone. If they hand it back, smile and accept it back. Do not block doorways or sidewalks! If handing flyers out in stores, malls, etc., be sure and get permission.

Parades and other public events are great places to hand out flyers. Do not engage in conversation, just smile and offer the flyers. If they do not take it, move on.

You can also distribute your flyers door-to-door. Leave the flyers on the doorknob, not in mailboxes!

Talk with apartment building owners, real estate offices. People just moving into the area are always in need of this type of information.

Check with your town’s ordinances. Leaving flyers on people’s cars might not be allowed in some places. Be sure and know all local laws before starting your flyer campaign!

 


07. January 2010 by Victor Ariyibi-Oke
Categories: Uncategorized | Leave a comment

Cheap and effective ways to advertise your business in (Lagos) Nigeria

I get Lots of calls and mails from people all the time asking for cheap ways they can use to advertise their business in Nigeria, especially Lagos. I just thought about it, that it will be a good idea if I write about it too.
Lagos, Nigeria is said to be one of the fastest growing city in the world, with an average population of 14 million people. It attributes are very similar to Newyork city in USA, and almost anything can see, if you know how to locate your market. There are all kid of people in Lagos, from extremely rich (A class) to extremely poor (F Class), so take your pick of the market.
All kinds of people reside in Lagos from various walks of like, Americans, Asians, Latinos, Africans etc. I am not writing about Lagos, but the enormous potentials which the market presents.
Despite the huge market which Lagos present, most people still don’t know how to advertise their business in Lagos. Lots of people try to only stick focus of their advertising campaign on the internet. As much as that is a very fantastic idea for a white collar person, most Nigerian don’t trust the internet as a good source for information, so you might need to go the extra mile. While the Web allows you put information about your company and products where it can be found by millions of people, it’s not the answer to every marketing problem, especially Nigeria.
Potential customers aren’t going to find your web site unless you tell them about it and give them a reason to want to visit the page. In other words, you have to market the Web site or your product.
So what can you do to market your business at low cost in Nigeria? Here are some proven methods to help get your business off the ground without spending a fortune.

1) Make a good Business Card: Your business card is the first window people are going to get to peep into your business. If you don’t have a business card and business stationery, have them made up — immediately. Your business card, letterhead and envelope tell prospective customers you are a professional who takes your business seriously. A very good business card can also do an extra MAGIC for your business. If you give some one a business card that is not attractive, there is a high tendency; they will keep it for long. Most people remember business card or business stationeries that make a statement. A good business card will contain your company logo, your contact details and what you do.
If you don’t have a good business card, call an expert to design and print one for you today or give us to call the discuss how to get a very good one. Our direct line is 234-8029879354.

2) Get your business card into as many hands as possible. Call your friends and relatives and tell them you have started a business. Visit them and leave a small stack of business cards to hand out to their friends.

3) Talk to all the vendors from whom you buy products or services. Give them your business card, and ask if they can use your products or service, or if they know anyone who can. If they have newsgroups where business cards are displayed (printers often do, and so do some supermarkets, hairdressers, etc.), ask if yours can be added to the board.

4) Attend meetings of professional groups, computer user groups and groups such as the Chamber of Commerce, Rotary Club, or civic associations. Have business cards in a pocket where they are easily reachable. Every time you start to say “My name is,” reach in your pocket for a business card. By the time you get to “I run a…” (type of business), your business card should be deposited in the hand of the person with whom you are speaking. Don’t forget to ask what the people you speak with do, and to really listen to them. They’ll be flattered by your interest, and better remember you because of it.

5) Become actively involved in 3 or 4 of these groups. That will give you more opportunity to meet possible prospects. But remember: opportunists are quickly spotted for what they are, and get little business. While you won’t want to become involved in activities that require a lot of your time in very many organizations, you can — and should — make real contributions to all of them by offering useful ideas and help with small parts of one-time projects;

6) Look for something unusual about what you do, and publicize it. Send out press releases to local newspapers, radio stations, cable TV stations, or magazines whose audiences are likely to be interested in buying what you sell. To increase your chance of having the material published, send along a photo (but not to radio stations) with your press release. Editors of printed publications are often in need of “art” (drawings or photos) to fill space and break up the gray look of a page of text. You can contact us if you need help in placing advert in any of the media in Nigeria. Read our article on placing advert in the newspaper.

7) Write an article that demonstrates your expertise in your field. Send it to non-competing newspapers, magazines, and Web sites such as the Business Know-How Web site. Be sure that your name, business name, reference to your product or service and phone number are included at the end of the article. If the editor can use the article, you get your name in print, and possibly get your contact information printed for free, too.
Here are some tips on cheap and effective ways to advertise your business. More are going to be coming your way very soon, you can check this site again very soon for update and the conclusion of this article.

 


02. August 2009 by Victor Ariyibi-Oke
Categories: Uncategorized | 1 comment

ICS Press Conference organised by PoiseMedia





Integrated Corporate Services (ICS) Press Conference started in grand style in the ICS ultramodern hall located in their premises. Present were members of the press from two (2) TV stations and four (4) Newspapers. Present were TV Continental (Golden Moments), Channels Television News crew, Guardian Newspaper, Punch Newspaper, Business Day Newspaper and Thisday Newspaper.

The press conference started exactly 10:00am and lasted for 45minuted, with the chairman of the board taking the opening address. The MD (Mr Femi Olatide) took the welcome note, while the head of corporate services (Mr Peter Akindeju) took questions from members of the press.

The purpose of the conference is to launch the new face of ICS which includes the logo branding and unveiling. The conference was organised by PoiseMedia.


13. July 2009 by Victor Ariyibi-Oke
Categories: Uncategorized | Leave a comment

PLANNING AN EFFECTIVE PRESS CONFERENCE IN (LAGOS, ABUJA, ETC) NIGERIA

A press conference provides an opportunity to get coverage for your products or services on television, radio and in the papers in Nigeria. However, in order to be successful, press conferences must be well-organized and present newsworthy information.
Just to clarify, advertising is the paid promotion of goods and services. Advertising is an outlet for your creative message. Advertising is about reaching consumers. While reaching consumers is important, the message that’s delivered to those consumers is what makes them wish to do business with you instead of your competition. A good press conference will guarantee that with style.
Advertising is reaching consumers. Marketing is communicating with consumers. We shouldn’t be having conversations about just how to reach searchers and serve ads to them. Instead, we should be having conversations about how to connect with consumers once they have seen the advertisements.
A press conference provides that platform for you to be interviewed about your products or services, an avenue for you to share the uniqueness of your product or services. A press conference launches you into the media and limelight in a short because it put a face behind the brand. People tends to trust a brand that has faces behind it.

Here are some factors to consider when planning a Press Conference in Nigeria

Make News:
You will need to provide new and interesting information at your press conference. You should talk about how you intend to impact the community with your product or services. Let it look like you’ve already identified some problems, what do you intend to do about it and what expanding solutions are you adopting.

Location:
Your location should be easy for the media to access. You should think about the backdrop for television cameras—and about potential weather concerns if you are considering using an outside location. The backdrop will also serve as extra publicity for you because it will likely stay for the duration of any speech.

Timing:
Timing is very important for press conferences. Make sure that there are no other events happening at the time of your event. Is the President or Governor giving a big speech? Is there a protest planned that day? The best days of the week for coverage are Tuesday through Thursday. Press conferences work best in the mornings and early afternoons so that reporters can meet their deadlines.

Breaking news:
You can have the best-organized press event in the world – and something major can happen and your story won’t get covered as everyone rushes to cover this other “breaking” news. Don’t get discouraged if this happens. Try to reschedule your event or reach out to journalists on a one-on-one basis to generate a few stories in the days to come.

Program, Publicity and Logistics you will have to Consider
Inviting an audience:
In order to attract an audience for your press conference, you will need to get your partner organizations (Media Agency in Charge of your Advertising Campaign) to mail or email details about the event to their membership lists and encourage them to attend. You can also consider inviting potential clientele to your press conference.

Inviting policymakers:
If you want to invite local policymakers to attend or speak at your press conference, you should send them an invitation as early as possible. You should follow-up with a phone call.

Inviting media:
To invite media to your press conference, you should contact local journalists who are interested in advertising news, business and political and statehouse reporters. Make sure your media list includes television, radio and print reporters. You should send them a media advisory a few days before the event and then follow-up with a phone call.

Set-up:
The set-up for a press conference should include a podium and a microphone for the speakers to use when delivering their comments. Depending on your venue, you can provide chairs for the audience or they can stand. If your press conference is indoors, remember to leave space for television cameras at the back of the room.

Sign in:
You should have a sign-in table where you can welcome the media and have them fill out a sign-in sheet with their information. This sheet will help you track which media outlets are attending your event.

Visuals:
You should consider the visual impact of your event—especially for television cameras. You may want to display a banner behind the speakers with your organization’s name on it, or put a sign on the front of the podium. In addition, you may want your audience to reflect your issue

Press kit:
You should put together a press kit to hand out to media at your press conference. Contents of this press kit could include fact sheets, a press release and other background material on your issue.

Media:
Expect television cameras to arrive up to half an hour early for your press conference to get their equipment set up. In addition, you may want to find a quiet space where outlets can interview individuals separately after the event.

Moderator:
You should select a moderator for your press conference that can introduce the speakers and facilitate Questions & Answers with reporters.

Speakers:
You should select no more than three people to speak at the press conference. Each of these speakers should have a specific topic to cover—and should have prepared talking points before the event. Other people can be present to answer questions after the press conference.

Agenda:
Begin your press conference on time. The moderator should introduce the speakers and then each speaker should talk for no more than 5 minutes. If you invite a policymaker to speak, they should be allowed 5 minutes as well. The moderator should then facilitate a short Question & Answer session with journalists.

Practice:
It is a good idea to have a “dress rehearsal” the day before your press conference to make sure the speakers are ready for the event.

If you need help in Planning an effective press conference in Nigeria. Please contact us for support and all the help you might need. Our contact detail is at the top of this page.

 


31. May 2009 by Victor Ariyibi-Oke
Categories: Uncategorized | Leave a comment

WAYS OF INTRODUCING YOUR PRODUCT TO THE (LAGOS) NIGERIAN MARKET

Introducing your product into the Nigerian market requires exceptional product knowledge, creativity, imagination, persistence and energy. Now, in some cases, your “product” may be you!
Do you have a product or services you want to sell? Are you about getting a franchise for a fast moving product abroad and you want to introduce it into the Nigerian market as soon as you finalize all your plans? Are you about starting a production or service company of your own? These steps will guide you in some basic steps you need to take, and if you take these steps you might be able get your product into the Nigerian market in record time.

 

Create a Marketing Plan
An excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact … a market for your product.
Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business.
Do your research online and at your local library or bookstore. There is a excess of information and literature available to help you succeed. Speak to individuals who operate businesses like yours, or call people in Nigeria that have done it before (We can also help you with information).
Next, do your homework. Write down your specific goals, objectives, and desired outcome for your business. After you’ve done this, you’re ready to create your marketing plan. Be sure to include your:
• Product description
• Target market
• Customer demographics
• Price
• Competition
• Promotion
• Advertising
• Profit percentage
• Product Guarantee
• Product/liability Insurance
• Budget
(We can also help you to create a marketing plan)

 

Set a Launch Date
What is the exact date your product goes on a shelf, in a rack, in front of an audience, or online? Write it down.
Your launch date not only gives you something to aim at, it helps keep you accountable. Your Launch Date is considered your debut, or grand opening. It is the day your customers line up for the first time to be the first in line to buy your product.
The launch date is typically set far enough ahead for a full-steam ahead marketing effort. Setting a launch date six months in advance is the minimum I would suggest for a strong marketing campaign. Anything less would compromise your efforts and results. Six or more months out increases the likelihood for great previews, reviews, blurbs and other publicity mediums. And be sure to arrange press interviews and personal appearances with radio and television stations. (Click here to read more about brand launch in Nigeria)

 

Work With a Brand Agency or Small Group
Everyone can benefit from the guidance and support while putting their product on market. A brand agency or a business support group can help you reach your destination. You can’t help but benefit from the shared experience and knowledge of others.
These resources can also help you hold yourself accountable for reaching your daily goals and objectives. The primary goals include helping you grow, and stay in business. You can meet once a week, once a month, or even once a quarter. It’s up to you.

 

Take Action Every Day
This tactic requires discipline and is one you cannot afford to overlook. You must do something everyday which moves you closer to putting your product on the market.
Be sure you are advertising and utilizing both online and offline resources to do so. Go out and network and establish business relationships in Nigeria.
Join trade association if you can. Approach your niche market everyday with the intent to advance.
Be creative, daring and tenacious. Pick up the phone and tell the people about you and how your product can change their lives for the better.

 

Run Publicity Campaigns
You might also consider running some form of publicity, but that is really depending on your budget. You can also have an advertising budget. However, your budget doesn’t have to be so much. You can be strategic in your advertising campaign and you will not have to sp spend so much. For example, not every business need to go the TV media, you might just need to have a few billboards in Nigeria, and all you need might just be few fliers in the area you are concentrating your product. The product you are introducing determines the kind of publicity you need to throw. You can contact us for more of advertising in Nigeria or just read my later articles.

 

Sell, Sell, Sell!
Sell, sell, sell. But not without a specific strategy.
Depending on your product and respective marketing plan, you may want to focus selling to individuals first, then small businesses. As you reach your goals, you are more than likely to open up to retail or wholesale. Business-to-business selling is fundamental in the success of many products.
Illustrate the low cost and benefits of your product. Break down the price to its smallest increment and make the benefit clear. For example, “Enjoy delicious, high quality, hot bugger delivered to your home for less than N600.00 a day.”

 

 

 


25. May 2009 by Victor Ariyibi-Oke
Categories: Uncategorized | Leave a comment

← Older posts

Newer posts →

  • ©Poise Media Nigeria. All Rights Reserved.

Top