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The caption on this ad truck reads ‘Your customers don’t stand still, why should your advertising’. Do you agree with this statement?People are looking for new methods of advertising in Nigeria today, which is why some people are also committed to inventing new methods of advertisement. The mobile ad truck is a dynamic way of introducing your product to a targeted audience in Lagos, because it is not static, you can decide you want student to see your ad today, and change your mind that you love doctors to see it tomorrow. This ad can go wherever you want it to go, isn’t that interesting?

It’s in the name – mobile advertising is an ad that moves around a city, state or country. Ordinarily, these mobile signs are placed on the sides of trucks. A billboard can actually be placed on the flatbed of a truck and driven around for maximum exposure. There are a vast variety of advantages to outdoor mobile billboards.

Ready For Your Viewing Pleasure
An eye-catching design with bright colors as researched by professionals, heading down the highway is quickly and frequently noticed by drivers. Nine times out of ten, this results in drivers taking time to view and read the full ad. Additionally, pedestrians passing mobile truck advertising are more likely to be attracted to the design and will take the time to read the ad.

The channel can’t be changed and the ad cannot be crumpled and thrown away. It is there, bold and unavoidable. The individual has no choice but to take note and read these mobile signs.

Outdoor mobile billboards can be consistently displayed in one area at one time of consistently for repetitive exposure. For example, mobile truck advertising can be driven along a particularly busy highway during rush hour every day so the same commuters will see it again and again. The message will eventually sink in. Practice makes perfect!

The advertising message is easily and cheaply made as are any necessary changes. To prevent boredom, a company can have their mobile ad changed and improved on a regular basis keeping the public curious for what may be coming next. Another component of flexibility is location. The ad can be moved on a frequently to the areas where it will be most effective and generate the most response.

No Competition
Mobile ads are usually displayed and seen by potential clients without any distractions from competitors’ advertisements. The mobile advertisement can be strategically positioned so there is no competition to be seen for miles.

GPS Tracking
Mobile advertising vehicles generally all have a GPS system in the vehicle. The route of the ad can be tracked to be sure the correct roadway is being covered at the right time and in the right place with this device. It also determines which part of a route is more effective in generating customers making that a noted target location for future advertising.

Ad Selections
Mobile ads come in various selections. A standard flat ad that is typically the most common. 3D adds are also available as are scrolling billboards which can be animated or have colors that can be changed. This is an incredibly unique and effective eye catching tool.

Mobile ads can be strategically located to areas where the target audience is mostly likely found. For example, a company that produces health products might do well to station their mobile add near a busy government hospital. It will have a better chance of being seen by the type of people that will frequent this establishment or buys the product.

If you are interested in placing a truck ad in Lagos today, please give us a call.


Comments (2)
  • June 14th, 2011 at 9:29 am

    hi, I was reading your article about Mobile truck advertising. Pls can i get more information including contact details?

    Thank you

  • June 23rd, 2011 at 1:15 am

    Outdoor advertising is a low budget and effective way of advertising a business, AOS product.

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