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Newspaper Ratings in Nigeria (Lagos, Abuja, Portharcourt). Part 1

Newspaper Ratings in Nigeria (Lagos, Abuja, Portharcourt). Part 1

Lots of people have mailed and called me, asking for media rating or statistics in Nigeria. I know lots of people are confused as to which newspaper to advertise in and get the best response in Nigeria, I always advice people that it depends on their target market and where they are located. That is why I have taken time today to write on the media statistics you should consider before placing Newspaper Ad in Nigerian Newspapers. These statistics are people’s opinion taken on the street. We are not claiming to be absolute with these figures, but the statistics are from a research firm, that has taken timeout to take surveys from people on the street. We hope you find this information useful. I intend to publish for other media later in the month. You can read about Newspaper Ad and the benefits in Nigeria on this link http://victorariyibi.blogspot.com/2009/04/newspaper-advertising-in-nigeria.html .

 

If you ever have to place a Newspaper Ad in Nigeria, remember to contact us for their current rates, and the best price anyone can place the advert for you. Enjoy.

 

 

Nigerian Top 10 Newspapers 2009/2010

 

 

National (Nigeria)

 

The Punch……………………4.89%

Complete Sports………………4.30%

The Sun……………………..3.98%

The Guardian…………………3.88%

Daily Trust………………….3.20%

Vanguard…………………….3.10%

Soccer Star………………….2.78%

The Nation…………………..2.65%

Nigerian Tribune……………..2.56%

Daily Independent…………….2.33%

 

 

 

 

 

Lagos State

 

Complete Sports………………15.34%

The Punch……………………11.45%

The Guardian…………………6.70%

Soccer Star………………….4.45%

PM News……………………..4.30%

Alaroye……………………..3.88%

The Sun……………………..3.60%

Vanguard…………………….3.34%

Nigerian Tribune……………..2.99%

Nigerian Compass……………..2.67%

 

 

 

 

 

 

South East

 

Vanguard…………………….6.55%

The Sun……………………..5.98%

The Guardian…………………5.55%

The Punch……………………3.45%

Daily Independent…………….3.34%

Champion…………………….3.20%

The Nation…………………..2.98%

Daily Trust………………….2.32%

This Day…………………….2.30%

Soccer Star………………….2.20%

 

 

 

 

 

 

North East

 

Daily Trust………………….5.30%

The Punch……………………4.34%

The Guardian…………………4.20%

Soccer Star………………….2.98%

Vanguard…………………….2.90%

New Nigerian…………………2.89%

The Sun……………………..2.80%

Complete Sports………………2.76%

Daily Independent…………….2.50%

National Daily……………….2.23%

 

 

 

 

 

 

North West

 

Daily Trust………………….3.90%

The Sun……………………..3.21%

New Nigerian…………………2.65%

The Punch……………………2.62%

Complete Sports………………2.40%

Vanguard…………………….2.30%

ThisDay……………………..1.82%

The Guardian…………………1.80%

Soccer Star………………….1.70%

National Daily………………. 1.70%

 

 

 

 

 

 

 

South South

 

The Punch……………………4.07%

Complete Sports………………3.31%

The Sun……………………..3.08%

The Guardian…………………2.75%

Pioneer……………………..1.75%

Vanguard…………………….1.74%

Soccer Star………………….1.28%

Daily Independent…………….1.26%

Business Day…………………1.22%

ThisDay……………………..1.17%

 

 

 

 

 

 

 

South West

 

The Punch……………………4.55%

Nigerian Tribune……………..3.63%

Complete Sports………………3.13%

The Nation…………………..2.82%

The Guardian…………………2.72%

Vanguard…………………….1.68%

The Sun……………………..1.63%

Alaroye……………………..1.15%

Soccer Star………………….0.99%

Compass……………………..0.63%

 

 

 

 

 

 

 

 

North Central

 

The Sun……………………..5.92%

Daily Trust………………….5.13%

Soccer Star………………….3.25%

The Punch……………………3.02%

The Guardian…………………2.41%

The Nation…………………..2.22%

Vanguard…………………….1.44%

ThisDay……………………..1.40%

Nigerian Tribune……………..1.32%

Daily Independent…………….1.27%

 



One Comment
  • Anonymous

    April 15th, 2012 at 12:03 pm

    Victor- Can you do ratings for the city people , encomium soft sell magazine too Please…..Great job !!!

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