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Online or Internet advertising, as the name implies, is all about advertising products and services over the Internet. More and more people are opting for online advertising in Nigeria because of the many advantages of this type of marketing over traditional advertising methods such as classified ads in newspapers, radio, TV, direct mail marketing, telephone marketing and the use of banners among others.


Internet advertising is huge

Nigeria falls among the top 10 most internet users in the world. With the growth of information on the World Wide Web, so has growth the amount of time people spend on it, which has in turn generated a new market for internet advertising. Some of the wealthiest companies in the world have made sure that they get a piece of the internet marketing pie, and for a good reason.

Internet advertising is targeted

As a company looking for advertising opportunities to a specific market, internet advertising offers some targeting methods that insure that those who see your ads are the ones most likely to buy. Programs like Google’s AdWords and AdSense match up advertisers with content that their target market peruses regularly. Forget the costly machine-gun strategy of newspaper advertisements, internet advertising is targeted!

Internet adverting enables good conversion tracking

It’s impossible to get a good idea of how many people see advertising through traditional means. Tracking the reach of newspaper and television advertisements is difficult. However, internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business web site gets from particular ads, making it easy to see what kind of conversion rates internet advertisements are getting.

Internet advertising has lower entry-level fees

If you have a limited budget, internet advertising can be much more in reach than traditional methods. A small yellow-page ad can cost several hundred dollars. However, you can bid for advertisements on Google and Overture on a performance basis. That means that you only get charged when visitors click on the advertisement, and bidding starts at a nickle or dime a pop.

Internet advertising can be much cheaper

Because of the targeted nature of internet advertising and the ability to track the effectiveness of ads, conversion rates from internet advertising is typically much better than traditional mediums. And when it comes to adverts that include online registration, the registration is most times free.

Internet advertising has greater range

One more benefit is that, since the internet spans the globe, pockets of your target market scattered around the world can all be targeted at once, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area. This mean that with the internet, A Nigerian product can be advertised in Canada, Iraq , Australia etc, Which brings your business to an international level .


Major Website to Advertise in Nigeria

International Websites includes…

  • Google
  • FaceBook
  • Linked-in
  • Yahoo
  • Blogspot
  • YouTube
  • Twitter
  • ETC

Local Website includes…

  • Punch Nigeria Online
  • Nairaland
  • Vanguard Nigeria Online
  • Jobberman
  • Lindaikeji blogspot
  • Career Nigeria
  • Deal Fish
  • ETC


On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way. We at poise media Nigeria can help u with your online advertisement and PR in Nigeria. If u have tried by yourself and you still need more support in advertising your product in Nigeria, please do not hesitate to contact us on poisemedia@gmail.com. Good luck in your advertising campaign.


Osase Okoro

Industrial Attachment

PoiseMedia Communications Ltd

Comments (2)

    January 14th, 2013 at 6:10 pm

    the internet is a very important source of international communication and public relations, it helps to advertise the product to people where ever they are. these are also really good points, Internet is a word wide thing, it reaches everywhere.


    January 16th, 2013 at 1:25 pm

    Online Advertising is probably the best form of advertising because its low cost or even probably free and it reaches a wider range of people. i think its the best.


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