For those who are followers of my blog. I want to apologize for the inconsistent in my articles. It is due to some project that takes me out of town from time to time. I promise to be more consistent in my message to you on several ways you can promote your business especially in Nigeria.
I will be writing on 17 (seventeen) ways you can promote your business beyond Word f Mouth. Word of mouth is excellent small business advertising strategy, it is the oldest and still remains the best way to promote any business – but it’s slow, and may be practically non-existent for new businesses. If you want to grow your customer base more quickly, you have to advertise.
This collection of small business advertising ideas presents both the tried and true and advertising ideas you may not have tried yet – advertising ideas for your small business to effectively reach your target market and attract new customers.
Tried and True Small Business Advertising Ideas
The Yellow Pages.
As much as this might seem it’s not in existent in Nigeria, it actually is and it is very effective too. Small business can advertise their business in Nigeria on-line yellow pages and people that have Yellow Pages Company. There’s still a lot of people who use the yellow pages to find the businesses they’re looking for – and they won’t find you if your small business isn’t listed there. One time a friend of mine paid about N5,500.00 to buy a yellow booklet some time back, because he was looking to make new business contact. There are so many people like my friend that still depend on the yellow books for business contacts. Get the biggest yellow page ad you can afford; the more visibility the better. If you need to contact the services of some yellow pages in Nigeria, contact me for their address.
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