In today’s time of internet popularity and globalization, a website is a dynamic tool in the market for you to both acquire and service your clients. It enables you to make information easily available about your brand as well as update the media and other stakeholders about upcoming events, new products and services offered by your organization.
In Nigeria today, competition has never been fiercer and it has become necessary for every company and business to fight tooth and nail for every inch of that customer share. An effective website plays an increasingly crucial role in helping businesses and individuals achieve their objectives and you and your brand cannot be left out of this online revolution.
Having a good website for your business is even more important now that technologies like Twitter and Facebook make it easier for more people to find you. Here are reasons why having a website for your business is still very important:
1. IT IS A GLOBAL PLATFORM – A well designed and properly positioned website provides instant ‘global reach’. As an entrepreneur in Nigeria, the website gives you ample opportunity to display your products and services to targets within and outside the country.
2. CONTROL - You need a place online that you own, where “YOU” control the information and the data. That is what your website does for your business. Your website allows you to design your message to suit your brand and reflect the corporate image and reputation of your business. Social networking websites and blogging websites can change their site or terms of service at any time but within “YOUR” website, you dictate the content and format.
3. IT IS A MARKETING/PUBLIC RELATIONS TOOL - As an organization, it’s imperative to get established on the World Wide Web. Not only can it be an additional revenue stream, but it’s an important marketing and public relations tool for business expansion that increases profits and enhances the image of your company.
4. MEASUREMENT - Metrics and measurements to know how well your webpage tactics are working are much easier to get via a website. Facebook and Twitter do provide some metrics (as well as some provided by third-parties), but the metrics are not as business oriented, making it more difficult to measure specific tactics and promotions. With a website you can actually evaluate and track traffic, visitors and their comments. The point here is that via your website you can convey promotional messages to your desired target and also track their feedback in form of response, contribution, grievances and observations which are very important for future planning.
POISEMEDIA can help you with all the support you need for creating an effective website for your business.
At POISEMEDIA, we believe that it is vital for a company like yours to have a website (or sometimes a blog can work too) that works well in terms of providing potential customers with the information they want, being easy to use, and having the right calls to action to lead people down the sale funnel.
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